Meet the team
Nutrivitality’s innovative supplements take the form of a liquid and use liposomal technology for on-the-go administration and higher efficacy levels. Their liquid format means they’re easily absorbed into the bloodstream without getting broken down in the stomach. Our team of in-house nutrition experts and scientists ensure that all our products work effectively, are convenient and taste delicious. Learn more about the dedicated team behind Nutrivitality below.
Alex Campbell, director at Nutrivitality and SKINGLO
Alex Campbell is the director of world leading liquid vitamins, nutrients and minerals supplier, Nutrivitality.
Alex is a specialist in medical devices and nutraceuticals, with 20 years’ experience in the field, having worked in the family business since 2003 and founded the Nutrivitality business. His career journey began by looking at different diagnostic apparatus and medical devices that can be used to diagnose health problems. Thereafter, he made the leap from diagnosing health problems to helping prevent them from arising in the first place.
He’s passionate about looking at the causal factors of ill health, which he believes nutrition is a large part of. His work has seen him explore all the different aspects of nutrition, as well as the full absorption metrics of conventional supplements such as tablets and capsules.
Over the years, he’s seen first-hand the rapid changes in the nutritional market, which has had to adapt to a faster pace of life and people increasingly wanting to take care of their own wellbeing on-the-go.
He’s been instrumental in developing Nutrivitality’s innovative liquid vitamins, nutrients and minerals which are all available in liquid form, using liposomal technology for higher efficacy often above the levels than traditional tablet supplements can deliver. Their liquid nature means they can be more easily absorbed quickly into the bloodstream without being broken down in the stomach like tablets. This means the vital nutrients can get to where they need to fast.
Dr Charlotte Morse, product development scientist
Dr Charlotte Morse is a product development scientist at world leading liquid vitamins, nutrients and minerals supplier, Nutrivitality. A graduate of the University of Sheffield, she has a master’s degree in Chemistry and a PhD in Polymer Chemistry.
During her master’s degree, Charlotte was awarded the Peter Maitlis prize for the best fourth year research project, and an award for coming second in her cohort. For her PhD, she won the prestigious Jon Weaver PhD prize for the best Polymer Chemistry PhD in the UK.
In her role as Nutrivitality product development scientist, Charlotte is integral for researching and developing all products. From market research and exploring where there’s a gap in the market for a new product, to hands-on lab work to formulate the products, Charlotte works across all touch points before any new Nutrivitality product goes to market.
Her work includes exploring the market for what others in the space are doing as well as researching the different ingredients to include, their solubility and how much of each ingredient can be used in each of the supplements. While working in the lab, she helps to formulate each of the products while ensuring they taste great and are highly effective. She also supports with writing essential documents and assists the marketing team on what to put on the labels of each product.
Alongside this, she’s currently working on a number of research projects looking into ongoing improvements to the liposomal technology the team at Nutrivitality use, and exploring how to increase the encapsulation efficiency for vitamins within liposomes.
